Audience Insight
Still using a traditional path for online panel recruitment, MindField Online, MindField Burst and our global partners offer you the quality alternative to online panel research.
MindField Online
The premier consumer panel, MindField Online has been providing high-quality proprietary panelists to research and end-user clients for almost 15 years. With the highest follow-up rates in the industry, we deliver on the original intent of proven, verified panels for research purposes. All panelists are double opt-in and Experian Data Quality verified.
Mindfield Burst
Burst is a blended resource that uses the same double opt-in resources used to recruit our proprietary panel members. Burst allows the ability to utilize a variety of proven online entities to expand our bandwidth of available survey takers. Burst participants aren’t Mindfield Online members but have the option to join. Burst also provides a number of targeting opportunities based on the resource accounts provided.
IQD
Data Quality is our responsibility! IQD (Insuring Quality Data) is a tech driven approach to data quality and integrity. In addition to Experian validation, we employ a number of real-time electronic counter-measures to our programming and/or panel integration for every survey. Relax and know your data is scanned at deep levels during live fielding and poor quality respondents are eliminated before reaching your reports and data.
Global Reach
MindField Online™ partners with some of the industry’s leading global panel companies to supply ALL of your international research needs from a single source. Let us do the heavy lifting and provide a single global resource so your research has all of the necessary touch points to feel confident in your analysis.
